Analysis of the Development Trend of Chinese Textile Machinery Enterprises

At present, the pace of the international textile machinery manufacturing industry adjust accelerate. Currently , local manufacturing, quality globalization, comprehensive services, intellectual property rights protection have become four major development trends for international advanced textile machinery manufacturers .These four trends not only stands for the future developing direction, but also will bring tremendous changes for domestic textile machinery manufacturers .
Local Manufacturing
Local manufacturing has become a consensus in this industry. With the sustainable development and solid foundation of the domestic textile industry, China has become the new center of large international textile machinery manufacturers. So far, many international well-known textile machinery manufacturers invest and built factories in China, such as, the world's largest textile machinery manufacturer Saurer group have set up factories in Suzhou, China. Many of these international textile machinery manufacturers have realized the importance of localization in China, and their production capacity has been basically formed.
The influx of these international giants, on the one hand, bringing their experience in product design, manufacturing and management, which provide a good learning opportunity for Chinese domestic textile machinery manufacturers, but on the other hand, these international Giants will definitely constitute threats to or challenges their business because the international giants have mature management system and wealthy experiences.
In face of these international giant, Whether China's domestic textile machinery manufacturers choose to be swallowed up passively or to catch crocodile actively, which is really become the top agenda for CEOs of each companies.
Quality Globalization
A number of international advanced textile machinery enterprises have begun to launch the following campaigns to enhance its market competitiveness, such as: register trademarks, and standards certification system for users, and confirm the use or maintenance requirements, at the same time they also provide quality assurance of its products for their users so as to strengthen the influence of its brand.
In order to raise market share in short-term, the vast majority of enterprises, who thought a lot is how to reduce the cost and beat their competitors with low price, but this approach is very short-sighted. Low-cost strategy tends to affect the quality of the product and ultimately damage to the development of the enterprises. Therefore, textile machinery manufacturers need to concern about the globalization Quality standards urgently.
Comprehensive Services
Some of the well-known international manufacturers have begun to provide customers with comprehensive, global and all-round services in the fields of financing, plant design and installation, training, testing and integration of special technology, automatic control and engineering contractors .
A large part of the domestic textile machinery manufacturers may believe that this type of service unimportant, or actually they do not own or have the capacity in this area. In fact, known from changes in the international market trend, market competition has been changed from the simple competitiveness of products to competitiveness of services step by step. And customer service has become the new direction of development for Textile Machinery Manufacturers.
Intellectual Property

The key factors for the enterprise development are no longer confined to the mere product quality, but the competition for intellectual property rights, which has become the main factor of competition. The international advanced textile machinery manufacturers not only pay attention to the patent application and registration, and strengthened the action of legal rights. While strengthening the protection of intellectual property rights is a subject of clichés, but most of the domestic textile machinery manufacturing enterprises do not have a strong awareness of intellectual property rights, even though some enterprises have good intellectual property protection in home, but they ignore intellectual property protection in the international community, which often result in that advanced logos or trademarks being registered by others. It seems that strengthening the awareness of intellectual property rights is the most important thing for textile machinery business in the future.